THE BUSINESS

  • A newly-opened online fashion boutique, catering to plus size women

THE MISSION

  • Create a custom brand that's colorful and eclectic, approachable yet luxurious, and undoubtedly feminine

PROJECT HIGHLIGHTS

  • The Figure Eight Package
  • Boho chic visuals and logo, featuring a textured arrowhead illustration and hand lettered script
  • Custom textures and patterns
  • Collateral items including branded sticker pack, notecard set, and t-shirts
  • Social media assets
  • Content writing and development, including custom "Different is Beautiful" tagline and company mission statement
  • Website design and content
  • Industry-specific market research and business strategy
  • Brand style guide, plus social media and web guidelines
A mood board is one of the first steps in our creative process. Read more about our process  here .

A mood board is one of the first steps in our creative process. Read more about our process here.